About us

The future
of gifting is here

Our mission is to make it easier than ever to share gratitude, love, and positivity. Our vision is a world where everyone feels celebrated for who they are.

About Illustration

Forging community and meaningful connection across communities

illume is the celebration platform reimagining group cards and gifts for communities across the U.S.
We exist to make every celebration easier than ever, sourcing inclusive and impactful gifts so that communities and small-businesses alike flourish and thrive.

Travelers
Tesla
Apple
Disney
Amazon
Nasa
Pinterest
Harvard University
Stanford University
SAP
Liberty Mutual
Carvana
Opendoor
Nordstrom
US Dept of Health and Human Services
US Dept of State
Lowes
Whole Foods
Shopify
National Institutes of Health
American Red Cross

Our founding story

Sohale Profile Image

illume grew out of a project called, “lovenotes” at Stanford Business School. Sohale, co-founder and CEO of illume, felt that his classmates were apprehensive to open up to share positivity and gratitude. In an effort to open hearts, Sohale created a site where classmates could privately and anonymously share positivity and gratitude.

The result was a burst of humanity that led him to working with co-founder and Stanford d-school classmate, Maxine Stern, to inspire friendships and spread lovenotes to other communities.

Today, illume carries lovenotes’s spirit as it creates a world where everyone is celebrated for who they are.

Maxine Profile Image
Sohale Profile ImageMaxine Profile Image

illume grew out of a project called, “lovenotes” at Stanford Business School. Sohale, co-founder and CEO of illume, felt that his classmates were apprehensive to open up to share positivity and gratitude. In an effort to open hearts, Sohale created a site where classmates could privately and anonymously share positivity and gratitude.

The result was a burst of humanity that led him to working with co-founder and Stanford d-school classmate, Maxine Stern, to inspire friendships and spread lovenotes to other communities.

Today, illume carries lovenotes’s spirit as it creates a world where everyone is celebrated for who they are.

Our investors have backed some of the world’s most valuable companies including
DoorDash, Dropbox, Allbirds, Gusto, and Airbnb.